Turn your audience into the people on screen
Your community lives in the replies. Almost none of it ever makes it into the thing everyone actually watches.
See what Wall of Voice could look like for your audience.
You ask
“Show me yours.”
They answer
- Entries, moderated and readable
You leave with
- Readable entries
- Marked highlights
- A featured cut
The short version
- What it is
- An open call your audience answers on camera — a contest entry, a reaction, a submission — collected through one link and skimmable as text before you watch a frame of it.
- Who it is for
- Creators and communities running contests, call-outs, reaction rounds and audience features, where the volume of entries is the reason the format is exhausting.
- Why it matters
- Audience-made content is the kind people show each other. The reason it is rare is that collecting and reviewing it has always cost more than it returned.
The workflow this replaces
The bottleneck in a community call-out has never been getting entries. It is watching four hundred of them.
The usual call-out
- 01Ask people to send something
- 02Collect files across four platforms
- 03Watch every entry end to end
- 04Lose the good one in a folder
- 05Cut it together by hand
With Wall of Voice
- 01One link, one place
- 02Entries arrive transcribed
- 03Skim the text, watch the marked ones
- 04Approve what goes public
- 05First cut, then you edit it
How a call-out runs
One link, however many entries turn up, and an evening you get back.
01Ask
“Show me yours.”
State the brief on camera — what to show, how long, and by when. A spoken brief is followed far more closely than a written one, and it doubles as the announcement you post.
02Collect
Anyone with the link can enter, from a phone, with no app and no account. Entries land in one place instead of scattered across four platforms, each with a transcript and a moderation score, so nothing unpleasant reaches a screen before you decide.
03Use
Read the entries rather than watching them, and let the marked passages tell you which four hundred seconds are worth your eyes. Pick the ones you want featured, brief a first cut in a sentence, then trim, reorder and add your own footage before it goes out.
What a call-out leaves you holding
The entries themselves are the content. Everything else is about making them findable.
The main output
A readable pile
Every entry as text, with the strongest passages marked and timestamped inside the entry they came from. Four hundred entries become a scroll, not a weekend.
A moderation gate
A score beside every transcript and your approval before anything is published or reused, which is what makes an open call safe to run in public.
A featured cut
The best entries in one piece, briefed in a sentence and then trimmed, reordered and finished by you.
Every aspect ratio
Wide, vertical and square from the same cut, so the same feature fits every platform you post to.
What one call-out looks like
Four hundred entries, read in an evening
The bottleneck in a community call-out has never been getting entries. It is watching them. Every entry here arrives transcribed and scored, so the pile is a scroll before it is ever a playlist.
What gets asked
“Show me yours.”
What you leave with
Content your audience made, which is the kind they show each other.
- Readable entries
- Marked highlights
- A featured cut
- I filmed mine on the way to work — here is the whole setup on a phone.Entry 128 · 0:34Highlight
- Mine is the third attempt. The first two are why it works now.Entry 131 · 1:02Highlight
- Not sure this counts, but I made it with my daughter.Entry 147 · 0:51
- Everyone in my team sent one. This is the shortest.Entry 152 · 0:22
The shape of the output, not a customer's data. Marked passages are timestamped inside the entry they came from.
Why the entries are worth the trouble
Three reasons a call-out is worth running, and one reason it usually isn't.
People turn up for content they might be in
A call-out is not just a source of footage. It is the most reliable reason your audience has to come back and look, and the entrants bring their own audiences with them.
Reading beats watching
Watching every entry is the only honest way to judge a contest, and it is also why most creators run one and never run a second. Reading them instead turns a once-a-year format into a monthly one.
Nothing publishes itself
Every entry sits behind a moderation score and your approval. You can read an entry before deciding whether to watch it, and drop it without ever putting it on screen.
Questions people ask about community call-outs
How do I stop something offensive going public?
Every entry arrives with a moderation score next to its transcript, and nothing is published or reused until you approve it. You can read an entry before deciding whether to watch it.
Can I run it as a proper contest with a deadline?
Yes. The link can be opened and closed whenever you want, and every entry carries the time it arrived. Judging is the part the transcripts and the marked passages make survivable.
Can entrants stay anonymous?
That is your call when you set it up. You decide what you ask them for and whether the collection is open to anyone with the link or invite-only.
What if I only want to feature three of four hundred entries?
That is the normal case. You approve exactly what gets used, and the rest stay in the project unpublished. Featuring three does not require watching four hundred, because you read them first.
How is this different from asking people to DM me a file?
Entries land in one place instead of across four platforms, arrive transcribed so you can read rather than watch them, and carry a moderation score before anything reaches a screen. Nobody has to upload anything or have an account.
Do I have to make a cut out of the entries?
No. Featuring three entries in a post, or reading the pile to see what your community is doing, is a complete use of a call-out. The cut is one option at the end.
Related use cases
Collect customer stories
Get the story in their voice, without booking a call
See the video testimonial workflowAnswer their questions
Let them ask on camera, then answer what they actually asked
See the audience Q&A workflowDecide what to make next
Stop guessing which video to make next
See how creators plan content this way
Your audience has something to say.
Give them a way to say it. We'll walk through what Wall of Voice could look like for your audience.
See what Wall of Voice could look like for your audience.
