Find out what your audience is actually stuck on
A survey gives you percentages against options you wrote yourself. This gives you a thousand people explaining, on camera, in words you didn't put in their mouths.
See what Wall of Voice could look like for your audience.
You ask
“What are you struggling with right now?”
They answer
- Answers from a phone, transcribed on arrival
You leave with
- Themes, counted
- A cited answer
- Transcripts
The short version
- What it is
- Qualitative audience research run as an interactive video: you ask one question on camera, your audience answers on camera, and the answers come back as text you can read, group and quote.
- Who it is for
- Creators, founders and teams who have an audience and a decision to make about it — and no appetite for scheduling twenty interviews to get there.
- Why it matters
- Reading is the part that doesn't scale. When the reading is done for you, the number of people you can afford to ask stops being the constraint.
The workflow this replaces
Depth and scale usually trade against each other. Ten interviews are deep and take a fortnight. A thousand survey rows are wide and say nothing about why.
Interviewing your way to it
- 01Recruit and schedule
- 02Sit through every call
- 03Transcribe and tag by hand
- 04Summarise from memory
- 05Ten people, three weeks
With Wall of Voice
- 01Post one question
- 02They answer when it suits them
- 03Transcribed on arrival
- 04Themes named and counted
- 05A thousand people, this week
How the research actually runs
The same three steps as everything else here, pointed at a question you need answered before you commit to something.
01Ask
“What are you struggling with right now?”
Record it yourself so it lands as a question from a person, not a form. Underneath it, decide how they may answer — on camera, by voice, in writing, or by picking one of your options when you already know the shape of the answer.
02Collect
The question goes wherever you already post: a description, a pinned comment, a newsletter, or a page you own. People answer from a phone with no app and no account, and every response lands transcribed, with a sentiment read and a moderation score next to it.
03Use
AI reads all of them before you watch one. Near-identical answers collapse together, themes get named and counted, and the passages worth your attention are marked. Then you put your own question to the whole set and get an answer back with the responses it relied on.
What research leaves you holding
None of it is a summary you have to take on faith — every line traces back to the person who said it.
The main output
Themes, counted
What most people said, and how many said it. The count is what turns an anecdote into a finding, and every count opens the answers behind it.
An answer, cited
Put one question to every response at once. The answer comes back with the clips it leaned on, so you can check it.
Transcripts
Every answer as text you can search, quote in a deck, or paste into whatever you write in.
Standout passages
The lines worth playing to someone else, marked and timestamped inside the answer they came from.
What one round looks like
One question, a week of answers, four themes
Analytics show where people drop off. None of them say what the person was thinking at that moment, so every fix is a guess dressed as a decision. This is the same question put to the audience instead.
What gets asked
“What are you struggling with right now?”
What you leave with
A decision you can defend in a room, with the responses it rests on still attached to it.
- Themes, counted
- A cited answer
- Transcripts
- Can't tell which plan fits214
- Setup felt longer than promised168
- Wants proof before committing141
- Team adoption, not the tool96
The shape of the output, not a customer's data. In a project, every count opens the answers behind it.
Why video answers beat a form
Three things change when the question is asked out loud and the reading is handled for you.
Talking is cheaper than typing
People write in the register of the box they are typing into. Asked to type, they give you four words. Asked to talk, the same person gives you ninety seconds, a reason, and an example.
The reading is done first
Video used to be slow to review, and that cost sat on your side. It stops mattering once every answer arrives as text with the themes already named and counted.
The evidence stays attached
Nothing here is inferred about your audience from behaviour. They told you, and the response is still there when someone asks where the finding came from.
Questions people ask about audience research
How many answers do I need before the themes mean anything?
The themes are named and counted from whatever you have, so they exist at twenty answers. They start being worth trusting when a theme is carried by dozens of people rather than a handful, which is exactly what the count on each one is there to tell you.
Can I ask a follow-up question?
Yes, in two senses. You can put a second question after the first, and route people to different follow-ups by what they picked. You can also ask the collected answers a question afterwards and get one answer built from all of them.
Do people have to show their face?
No. You choose which ways of answering you allow: on camera, voice only, in writing, or by picking an option. Allowing voice and text alongside video usually raises the number of people who bother.
Is this a replacement for a survey tool?
It replaces the part of a survey that asks why. Counting closed answers is something a survey does perfectly well and cheaply; explaining them is what it cannot do.
Who owns the responses?
You do. People record knowing the answer is for you, nothing is published or reused until you approve it, and you can export the transcripts and clips to work on them anywhere else.
How long does a round take?
The question takes minutes to record. Answers arrive over the following days, transcribed as they land, so the themes are already named and counted whenever you decide you have enough.
Related use cases
Decide what to make next
Stop guessing which video to make next
See how creators plan content this wayAnswer their questions
Let them ask on camera, then answer what they actually asked
See the audience Q&A workflowCollect customer stories
Get the story in their voice, without booking a call
See the video testimonial workflow
Your audience has something to say.
Give them a way to say it. We'll walk through what Wall of Voice could look like for your audience.
See what Wall of Voice could look like for your audience.
