Stop guessing which video to make next
The metrics tell you which of the things you already made did well. They have never once told you what to make on Thursday.
See what Wall of Voice could look like for your audience.
You ask
“What should I cover next, and why that?”
They answer
- Requests, merged and counted
You leave with
- Ranked questions
- Directions
- An opening line
The short version
- What it is
- Content planning run off your audience's own answers: you ask what they want covered, and the replies come back ranked, grouped and quotable before you write a single line of script.
- Who it is for
- Creators and content teams who publish on a schedule and are tired of choosing the topic by instinct at the last possible moment.
- Why it matters
- A topic your audience asked for out loud does not need to be justified to anyone afterwards, and it arrives with its own opening line attached.
The workflow this replaces
Most content calendars are filled by scrolling the comments for twenty minutes and picking whatever is still in your head at the end of it.
Guessing from the numbers
- 01Read the retention graph
- 02Scroll the comments
- 03Pick a topic that feels right
- 04Publish and find out
- 05Learn it was wrong, afterwards
With Wall of Voice
- 01Ask what they want next
- 02Answers rank themselves
- 03Directions come with quotes
- 04Pick from a short list
- 05Find out before you shoot
How a planning round runs
One question, posted where your audience already is, and a shortlist by the end of the week.
01Ask
“What should I cover next, and why that?”
The second half of the question is the part that earns its keep. Asked only what to cover, people name a topic; asked why, they hand you the angle, the objection and the opening line at the same time.
02Collect
Put it in a description, a pinned comment, a community post or a newsletter. Answers come in from phones over the following days, each one transcribed as it lands, and near-identical requests collapse into a single line with a number next to it.
03Use
What comes back is a ranked list rather than a pile: the questions asked most often, the directions the answers point at, and the passages worth putting on screen. You pick the next one, and the ones you don't pick stay on the list for later.
What a planning round leaves you holding
Enough to brief a video, not just to name one.
The main output
Ranked questions
The questions they keep asking, with the count that decides which is first. Near-identical requests are merged, so the same ask counts once.
Suggested directions
The topics the answers point at, drafted as directions rather than one-word tags.
An opening line
A standout passage from a real viewer, timestamped, ready to play cold before your first word.
A backlog
Everything that ranked below first place. The next planning round starts from a list, not from nothing.
What one round looks like
One question, and the calendar fills itself
The topic normally gets picked from a metric or a hunch, and the piece is finished before anyone finds out whether it was the one people wanted. This is the same decision, made before you shoot.
What gets asked
“What should I cover next, and why that?”
What you leave with
A short list of things worth making, chosen by the people who will watch them.
- Ranked requests
- An opening line
- Their clip
- 1Show the whole setup end to end187 asked for this
- 2How you price this without a sales call132 asked for this
- 3What you'd do differently starting today94 asked for this
The shape of the output, not a customer's data. Merged so near-identical requests count once.
Why this beats reading the comments
Three differences between an answer recorded for you and a comment written for the room.
Written for you alone
Comments are performed for the other viewers as much as for you. Answers recorded to a question contain reasons where a comment contains an emoji.
The count decides
One person asking for a topic is a comment. Forty people asking for it, counted, is a commission — and the number is what makes the call easy to defend to whoever else has an opinion about the calendar.
The research is the raw material
The answers are video from the start, so the topic that won arrives with the clips that argued for it already in hand.
Questions people ask about planning content this way
How often should I run this?
Once per content cycle is plenty. A single round usually produces more directions than you can make in a month, and the ones you don't pick stay ranked for the next time you need one.
What if only a handful of people answer?
A handful of recorded answers still beats a scroll through the comments, because each one carries a reason. If the volume is low, allowing voice and written answers alongside video is the change that moves it most.
Can I use the answers in the video itself?
Yes. The answers are video from the start, so the ones that argued for a topic can open the piece about it. Pick them, get a first cut, then trim, reorder and finish it however you normally would.
Does it work if my audience is small?
It works differently. At small scale you are not counting themes, you are reading twenty considered answers you would never have got by any other means — which is usually the point at which the direction becomes obvious.
How is this different from reading the comments?
A comment is written for the other viewers as much as for you, and the thread ranks by recency. These answers are recorded for you, carry the reason behind the request, and arrive merged and counted so the top of the list is the thing most people actually want.
Related use cases
Answer their questions
Let them ask on camera, then answer what they actually asked
See the audience Q&A workflowLearn from your audience
Find out what your audience is actually stuck on
Explore audience research workflowsFeature your community
Turn your audience into the people on screen
See how contests and features run
Your audience has something to say.
Give them a way to say it. We'll walk through what Wall of Voice could look like for your audience.
See what Wall of Voice could look like for your audience.
